Designing the Future: 4 Months of Creative Evolution at Abhyaz
Introduction
My name is Geeta Sharma and I commenced my internship journey at Abhyaz from MTAB Technology Center on October 7, 2024 as a Canva/ Photoshop Design Intern. As my internship comes to an end, I’m excited to share my experiences and reflect on my journey.
Experience
During my tenure, I gained extensive experience in various design and marketing tasks, including banner design, LinkedIn and Twitter posts, website landing pages, logo creation, QR code business cards, and greeting cards. I also developed content for email campaigns, edited YouTube videos, shorts, and graphic images for the MTAB USA website. I have also designed the banner image and logo for Abhyaz University. This experience significantly enhanced my design skills, allowing me to create visually compelling content while maintaining brand consistency.
To execute these tasks effectively, I utilized Canva for design. Additionally, I leveraged Zoho Social for social media scheduling and posting and Zoho Campaigns for email marketing. Hence, I learned different platforms for different tasks, thus expanding my knowledge.
Key Takeaways
My internship was a Graphic Designer provided me with numerous valuable insights. Some of the key takeaways included:
Effective Communication: Collaborating with team members and mentors emphasized the importance of clear and consistent communication. This ensure that the project goals were understood and met effectively.
Adaptability: I quickly adapted to diverse design and marketing tasks, from social media graphics to email campaigns, ensuring seamless execution across multiple platforms and branding requirements.
Detail Oriented Approach: Precision was key in crafting visually compelling designs, ensuring alignment with branding guidelines, maintaining consistency, and enhancing engagement across social media, websites, and marketing campaigns.
Client Specific Designs: I tailored designs to meet client expectations, creating unique, brand-aligned visuals for websites, social media, and marketing materials, ensuring a strong and professional digital presence.
Technical/Designing Proficiency: Proficient in Canva, Eleven Labs, Zoho Social, and Zoho Campaigns, I leveraged design and marketing tools to create, schedule, and optimize engaging digital content effectively.
Conclusion
I highly recommend Abhyaz from MTAB Technology Centre to anyone seeking an industry-focused internship that enhances practical skills and hands-on experience. Being part of this organization has been truly invaluable, and I am incredibly grateful for the opportunity. The knowledge and insights I’ve gained will undoubtedly shape my future success.
