How we are transforming a Pet Food Company?
Pet food industry is a rising industry in the Indian market now . It is working on the pet food and wellness products. Both artificial and natural foods are in their product range. With the increasing customers, the company was having a challenging situation. The founders and the stakeholders wanted a creative solution.
After an in-depth analysis of the Pet Food Industry, we started that pretty journey of Enterprise Transformation in one of the Pet food company.
Way we understood the problem
Decision makers at the Pet Food Manufacturer had a idea on what they are seeking. We started discussions with them. The survey procedure started as soon as possible. Our main intention was to get a direct review from the customers. Customer reviews collected on the customer platforms that they are using.
With business consulting concepts, our team started to work on the situation. Customer relationship management, Brand building and marketing systems, people management, receivable management, stock tracking were considered earnestly.
Solution planning phase
We created New digital tools under the results of business analysis procedure. Simple software which covers all those matters is not easy to create.
Which sections our tool will support pet food industry?
Before implementing we wanted to discover the focus areas.
Our focus areas -
.
For marketing team
- For sales team
- For HR team
- To have better customer interactions
- For product team
- For finance team
For marketing team
The customers keep buying the products. But the range of people and their engaging depend on the marketing team. Creating this in a systematical way is the responsibility of the marketing team. With our solutions we can make it possible easily.
For sales team
For sales team
The sales team is like the heart of the company. The more sales comes it becomes complex. The sales team will be out of capacity sometimes. That will be a threat for the company. The digital system will block out those barriers by tracking performance and metrics.
For HR team
The relations with workers and their functioning are important for a company to give out a great outcome. Managing the workers details is easier with Zoho tools than using any other tools. With the developing no of employees, that tool is capable of managing records of workers, performance tracking, skill availableness details storing and managing etc..
For customer relationships
In the pet food industry we can see the business is more customer centric . So, keeping good relation with customers is essential. With increasing customers for the company, it will not be able to just rely on the total man powers. So, for the rapid growth, digital tools will help a lot. Zoho tools are born for those.
For product team
The products should get quick customer feedback to stay static at the market. The small changes of customers' interests can be a sign of the change of the current product. Following our Zoho tools it can be clearly identify.
For finance team
The tools are responsible for the increasing sales management. Credit details are properly managed through this system.
Solution applying phase
After creating the tool, we did the additions and changes according to the company wishes. Did not forget to give our experts support to adapt the workers onto the system. Even after that, few of our experts were supporting on the onboarding and adaption situations for the company. Talent shortage was solved by training the workers for relevant tasks.
How fast our services?
We were able to set up first trial tool within 2 weeks. That was an excellent achievement of our collaboration. Just after 2 weeks they were able to go for license and go to the comfort zone. At first it started with the CRM and marketing systems. The second phase is suppose to go with HRMS and inventory management system.
How CRM and Marketing system works?
This is addressing product and manufacturing team, sales team, marketing team and customer supporting team. The below requirements were addressed under those sections.
Conclusion
As an uncommon industry, the pet food industry was kind of challenging. But we were able to identify those properly and make progress. It was a pleasant and new experience for us to work in a Pet Food Company. Furthermore this case study gave a perfect example for the pet manufacturer Enterprise Transformation.
