"My Digital Marketing Internship Journey at Abhyaz: A Creative Exploration into Social Media Marketing and Visual Content Creation"

Raguram K C
01.04.25 12:46 PM - Comment(s)

"My Digital Marketing Internship Experience at Abhyaz"

Introduction

 Interning at Abhyaz for a month was a transformative journey that allowed me to explore the dynamic world of digital marketing and social media content creation. As a Digital Marketing Intern, I was able to sharpen my skills in Canva, social media marketing, and brand engagement while working on real-world projects.


Creating Engaging Visuals for IIMC Video Breakdown

  One of the key projects I worked on was the IIMC Video Breakdown, where I was responsible for designing visually appealing social media posts that captured the essence of the video content. Using Canva, I crafted engaging and informative designs that aligned with the brand’s identity and effectively communicated the message to the audience.

Key Responsibilities & Tasks:
-Designed high-quality social media graphics to highlight key takeaways from the IIMC video.
-Ensured brand consistency while maintaining creativity in visual storytelling.
-Optimised designs for higher engagement across multiple social media platforms.
-Applied content marketing strategies to enhance brand visibility and audience interaction.

What I Learned

  This internship provided hands-on experience in social media content creation, audience engagement, and visual storytelling. I gained deeper insights into how compelling visuals impact brand presence, making content more appealing and shareable. Additionally, working in a structured digital marketing environment improved my time management and creativity.

Final Thoughts

  My journey at Abhyaz was an enriching experience that allowed me to apply my creative and strategic skills in real-world projects. It strengthened my passion for social media marketing and boosted my confidence in visual content creation. I am grateful to the mentors and the Abhyaz team for their guidance and support throughout the internship.



Raguram K C