Introduction:
Abhyaz proceeded an Enterprise Transformation project to a multifaceted Pet Care company that generates leads and sales across various platforms. The primary objective was to have customer journeys and experiences automated, and all channels through which leads are generated integrated into a tangible form for review. This was seen as part of their process of digital transformation.
Objective :
The empowerment of small to medium enterprises (SMEs) in the pet food and wellness industry was aimed at addressing their unique challenges and enabling sustainable growth. The main goal of the transformation was to have cold leads and customers brought to the organization in a tangible way. This involved having all channels through which leads are generated integrated.
The Need for CRM :
Key Focus Areas:
Business
Customer Relationship Management (CRM):
Streamlining sales operations and performance tracking.
Enhancing customer engagement.
Brand Building and Marketing Systems:
Tailored strategies for brand growth.
Systematic and targeted customer engagement.
People Management:
Efficient Human Resource Management System (HRMS).
Skill development and performance tracking.
Receivables Management:
Credit management and tracking.
Inventory Tracking:
Precise tracking of consumable products, including those with expiry dates.
In the current business landscape, it is not just a tool but a necessity that a Customer Relationship Management (CRM) system is seen as. A centralized platform where all customer data is accessible by product, region, channel, and sales executive is provided by it. This facilitates better lead management, reduces lead leakage, improves sales funnel management, and helps in understanding purchase behavior through historical activity. Moreover, customer engagement through automation is allowed for by it.
Challenges :
Diverse Lead Generation Platforms.
Manual Lead Management
Lack of Customer Insights
Inefficient Sales Funnel Management
Limited Customer Engagement
Why Abhyaz?
Abhyaz was chosen as the enterprise transformation solution provider because of its Innovative Ideas that put into practice by CEO, Sashi Sairaman. The initiation of the CRM process was led by her vision resonating with the team in the Pet Care Company.
CRM Tools :
CRM solution are various tools that are tailored for different teams:
Product Team: Product Catalog Management, Inventory Management, Collaboration and Communication, Document Library, Workflow Automation, and Integration with Marketing Tools are included.
Marketing Team: Email, Telephony, Business Messaging, Notification SMS, Social Media Integration, and Chat are included.
Customer Support Team: Cases Management, Solution Management, Case Routing & Escalation through Workflow rules, and easy-to-deploy Web-to-Case forms are included.
Sales Team: Lead and Contact Management, Deal Management and Sales Pipeline, Task and Activity Management, Email Integration, Integration with Telephony, and Reports and Analytics are included.
Solution :
Implementation Approach:
Comprehensive system implementation, including CRM and HRMS.
User onboarding and training.
Addressing talent gaps within the organization.
Abhyaz’s CRM solution offers various services tailored for different teams:
CRM Implementation: Abhyaz assists in the seamless implementation of CRM systems that align with your business needs.
Qualified Leads and Services: Abhyaz ensures that only qualified leads are pursued, improving efficiency and conversion rates.
Marketing Automation Process and Execution Planning: Abhyaz helps automate your marketing processes, ensuring consistent and effective communication with your customers.
Result :
Result :
A solution designed for SMEs in the pet food and wellness industry is seamlessly integrated, fostering sustainable growth and enhanced customer engagement.
Collaboration: Founders, key stakeholders, and our expert team.
Priority Areas:
CRM & Marketing Systems
HRMS & Inventory Management
Testimonial from Mr. Sameer Achan, Co-Founder of Right4Paws
"An enterprise transformation project was embarked upon by Right4Paws with a clear vision in mind. The organization operates across a diverse range of mediums, each generating leads and sales. The primary goal was to have customer journeys and experiences automated, creating a seamless interface for both the organization and its customers. The integration of all these mediums into a tangible form for review was seen as a crucial step in this process. This not only facilitated the organization’s understanding of their customer base but also enhanced the customer experience."
Conclusion :
The lead generation process in a pet care company has been significantly improved through the enterprise transformation project.
This project was undertaken with the assistance of Abhyaz’s CRM solution.
The automation of customer journeys and experiences has been achieved by integrating various mediums into a tangible form.
This integration has enhanced customer satisfaction.
The importance of digital transformation in today’s business landscape is testified by this project.
The potential of CRM solutions in driving business growth and customer engagement is highlighted by this successful collaboration with Abhyaz.
