10 Reasons You Should Study Digital Marketing in 2023

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In today’s time, Digital marketing is already very popular in the world of the Internet which has opened the gateway of tremendous digital marketing opportunities for businesses.

In the modern world, we are surrounded by digital media. We use our smartphones, computers, tablets, TVs and games consoles to access the internet for all kinds of reasons. And, as we’ll explore in our introduction to digital marketing, this constant connectivity is a goldmine for marketers.

A digital marketing strategy is now an essential part of any successful business. Digital marketing has become the most effective way of promoting a brand to customers. It is now widely used by successful businesses that want to spread information about their products or services to as many potential customers as possible.

Example: Zoho is one of the tool for digital marketing. With Abhyaz you can learn the use of Zoho tools like Social Media Marketing, Email Marketing, Marketing automation, Website Performance tracking and lots more.

The previous traditional set of marketing was limited to door to door and mouth publicity. Previously the marketers were using physical manpower to promote their products. But now with the changing times, people want everything at their fingertips.

Also, fulfilling the needs of the customers is the highest priority of every business. So the trend of digital marketing took off a few years back. Now that even the smallest thing can be found on the internet. People and the marketers are really going gaga over this digital marketing trend.

Everyone in the country is preferring digital marketing over everything else. Even the startups are launching their business via digital marketing. This platform eases the process of every business. The company doesn’t have to deploy the manpower to go physically into the market and promote the product.

It offers a wide range of economical, powerful and contemporary mechanisms and mediums of marketing. Every type of product and service is now opting for the option of digital marketing. Right from tech giants to hoteliers are on the digital platform.

In order to transform the entire ecosystem of public services through the use of information technology, the Government of India has launched the Digital India program with the vision to transform India into a digitally empowered society and knowledge economy.

Speaking of statistics, 93% of all online interactions start with a search engine. This states how important it has become to make SEO-friendly content so that you can rank on Google as well as other search engines.

Fundamentally, ranking your website on the top of search engine results organically & by paid means is the best form of advertising for your business. If you master skills like SEM and SEO which increase your business ranking on search engines, then you can easily land a high-paying job as it is the need of the hour.

Similarly, below given are a few of the most in-demand digital marketing skills.

Digital Marketer Salary in India: An average salary for a digital marketing executive is 2 LPA, and as you gain experience, your salary can rise to 6 LPA. In contrast, the salary package of a digital marketing analyst ranges from 3.6 LPA to 9.4 LPA on average.

When it comes to pay, many companies are deciding the pay hikes based on the employee’s digital skills. It’s not hard to see why professionals with digital skills are commanding higher salaries.

A lot of positions related to Digital Marketing allow for remote work or flexible hours, which gives this industry excellent flexibility.

According to the Gartner 2021 Digital Worker Experience Survey, 43% of respondents said that flexibility in working hours helped them achieve greater productivity, and 30% of respondents said that less or no time commuting enabled them to be more productive.

There is always something new to learn in Digital Marketing because it is continually changing. This makes it a great option for people who like to learn new things constantly and stay updated with the newest trends and best practices.

Whether its through the design of its engaging social media content or the creation of attractive ad copy, digital marketing offers a variety of options for creativity.

Without creativity in digital marketing, there would be no viral posts, no outside-of-the-box social media campaigns, and no real appeal to consumers. It’s the spark that can cause a wildfire of popularity and set your marketing campaign ablaze.

Since they can observe how their work directly affects a company's success many digital marketing specialists report having a highly satisfied job. In the dynamic and evolving field of digital marketing, job satisfaction can stem from various factors, including:

●  Growth and Development Opportunities- Opportunities for growth and development, such as training programs, skill enhancement workshops, and career advancement prospects, contribute to job satisfaction.

●  Digital marketing professionals value the ability to continuously learn and evolve in response to the changing industry landscape.

●  Work-Life Balance- Maintaining a healthy work-life balance is crucial for job satisfaction. The flexibility offered by digital marketing roles, such as remote work options and flexible working hours, allows professionals to manage their personal and professional lives effectively, leading to higher job satisfaction.

●  Supportive Work Environment- A supportive and collaborative work environment plays a significant role in job satisfaction. When digital marketing teams foster open communication, teamwork, and mutual support, professionals are more likely to feel satisfied and motivated in their roles.

In India, many people are doing business whose target audience is the USA only. So anything is possible with social media. many companies from the USA also prefer Indian Digital Marketing Agencies to plan out their social media campaigns.

The demand for experts in the sector of digital marketing is high worldwide providing opportunities for workers to work across the globe and experience diverse cultures. A few global driving factors to define the scope of Digital marketing are briefed below:

●  Globally 34% organisations are investing more than half of their annual budget of marketing on digital marketing. Digital contributes alone 51% in the US and 22% in India against total budget advertisement and marketing promotion share.

●  E-commerce sales B2B reach $12 trillion globally by end of 2019 and likely to grow $ 24.3 trillion by 2025. India, a developing country, targets to reach US $200 billion by 2026 from US $38 billion in 2017 (Report based on Meticulous research) with growth rate of 11.1% CAGR

●  66% of users on the Internet make buying decisions on digital platform.

In simpler words, digital marketing is a gateway between marketing psychology and electronic technology. You must ensure that digital marketing is incorporated into your to control the information that goes out and into this gateway.

Good marketing helps you gain data and metrics to learn more about your target audience(s), so you can be more targeted in your strategy and advertising. Fact. A targeted marketing strategy based on data about your customers is one of the best ways to develop multiple revenue streams from segmented audiences.

Even a very small local business owner has the ability to reach an international audience with an online store. This would never be possible with traditional marketing or would cost a whole lot of money to do so. This online accessibility has opened many growth opportunities for businesses to explore.

Understanding change is the truth of humanity, digital platform keeps on developing new segments and channels of promotion which keeps users stick to the digital marketplace. Everyday something new is added to the content platform which maintains the expectation bar excited among users keeping engaged in social and internet platform.

Digital marketing is the promotion of a business through digital channels such as a website, search engine optimization, social media, email, or online paid advertising.

Digital marketing provides ways for companies to grow their audience, increase profits, and build a better relationship with past and future customers. While that’s the goal of a traditional marketing campaigns too, digital marketing allows brands to target a more specific or niche audience and is easier to measure results.

A digital marketing agency works with businesses to help them build their brands and increase their digital footprint through a variety of digital mediums.

Content marketing is a form of digital marketing that involves creating and sharing valuable content to attract and retain a target audience. It creates a narrative for content to connect with audiences.